Writing a review is as simple as posting on social media. With 90% of your prospective customers deciding what they’re going to buy based on reviews and online mentions, you must protect yourself from negative feedback.
Businesses need a good online reputation management strategy to compete with their competitors. If you’re not careful, your company can easily be disadvantaged by what people are saying about the products or services that you provide on social media sites like Facebook and Twitter, among others. An effective online reputation management strategy can provide new opportunities and insight into increasing brand awareness.
The need for an online reputation management process is becoming more critical than ever before. Here’s why you should start one:
The quality of a business’s reputation impacts its success. A high-quality company is more likely to be trusted by clients who share their experiences with friends and family. Data shows that consumers tend to buy from businesses with good reputations because these organizations seem credible.
Added Benefit for Employees
The modern world is all about connecting with people, and businesses need to take advantage of social media for recruiting purposes. A company’s online presence matters more now than ever before- 92% of companies are using these sites as a way not only to hire new employees but potential employees use social media to decide whether or not they would work at your organization. Your online reviews can make or break your business’s reputation among potential applicants.
Creates a Positive Impression
Your company’s success depends on how you present yourself, and a great way to do that is with an authentic digital image. You’ll be able to keep the hearts of your customers warmed up for years because they won’t need convincing about using products or services from companies like yours in the future.
We all know how important it is to have good reviews, but did you also realize that people search Google for your business name and spend time scrolling through the first few pages of results? If there is information about what’s wrong with your company, then you have missed out on an opportunity. In a recent study conducted, 32% are more likely not to purchase from a business that has one negative review.
If you’re looking to keep up with your competitors, make sure that you have an excellent online reputation management strategy in place. Our team of experts can help you strategize and execute an effective SEO campaign or digital marketing strategy to build the right kind of visibility for your company. Contact us today to get started!