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Do you feel that your brand has strayed from its identity and core values? Your brand may be experiencing an identity crisis. At the Innovative Design Group, we can help you identify if your brand is experiencing an identity crisis and how to fix it.
An identity crisis usually stems from when a company struggles to define who they are and what they do; this may seem like an oversimplification of the issue, but it can quickly spiral into more inconsistencies throughout the brand. When brands lose sight of their value proposition, it can lead to an identity crisis. Also, if a brand finds difficulty determining its target market, it is clear that they are experiencing a brand crisis. These discrepancies often reveal themselves in the marketing materials brands put out.
Not having a clear idea of your brand can quickly become apparent to your consumers. Having an identity crisis is not a death sentence; tackling the problem head-on will stop it from derailing your company entirely.
Solving a brand crisis requires research. This data will revitalize and improve your brand. The critical areas of focus include:
Target Market Research
Without defining who you are marketing to, your message may not be clear. Internal research of your current customer base will reveal if they align with your target market. This research will help you determine how your brand communicates its value to consumers.
Researching your competition is a gamechanger. Doing market research can highlight your brand’s strengths and weaknesses in the market. It also shows how your brand distinguishes itself from competitors.
Industry research will reveal where your brand fits within the broader scope of the market. These details are essential in forming your brand identity.
Taking the time to research will help your brand overcome its crisis. Your brand may only need to fix a few internal issues, or it may require a complete overhaul, but you will not know where to start without this critical data.
After establishing your new brand identity, your content must reflect this change. Keeping a consistent tone to communicate your brand’s value will make a positive impact on your business. Utilizing uniform design elements will establish your brand as polished and professional; consumers will begin to identify your brand quickly because of your branding efforts.
At the Innovative Design Group, we can help you create your brand’s identity. Addressing your brand’s identity crisis will prove to be one of the best decisions you could make when running a business. We are excited to assist you! Contact us today at firstname.lastname@example.org or (216) 392-2570.