Is Your Brand Having an Identity Crisis?
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How to Protect Your Online Reputation and Get Found by More Customers
December 20, 2021
Social media is a powerful tool that businesses of all sizes should utilize. As social media grows in popularity, more people will turn to it to learn more about a company’s product or service. If you are on the fence about establishing your online presence, here are five reasons why you should use social media for marketing your brand.
1) Immediate Brand Exposure
Instagram, Twitter, LinkedIn, Youtube, and Pinterest are just a few of the social media platforms you could use to promote your brand. Being active on these sites will immediately generate brand awareness that you did not have before. Utilizing social media connects you with a larger pool of potential consumers.
2) Remain Relevant
For your company to stay relevant, you must utilize social media; an April 2021 Pew Research Study reported that over 70% of people use their social media accounts at least once a day. More people than not use it, so promoting your business on social media guarantees an audience. People willingly choose to consume content from social media sites, so it is essential that you market your business on platforms that appeal to consumers’ interests.
3) Establish Legitimacy
Having a website and using other social channels legitimizes your brand. When people research your company, polished, professional profiles can go a long way in a consumer’s eyes. They are more willing to trust you and your product or service if you have a well-run social media presence.
4) Generate More Sales
Generating brand awareness through social media can lead to more sales. Authentically presenting your product or service online can positively impact your brand and attract new consumers.
5) Build Consumer Relationships
Interacting with your customers and clients through social media encourages brand loyalty. If you actively engage with individuals on social media, this bodes well for your business. People appreciate it when companies answer their questions and concerns in a timely and productive manner.
As social media becomes an essential part of our daily lives, businesses should use it to grow their brands. At the Innovative Design Group, we can help take your business’s social media to the next level by cultivating your brand’s message across different platforms.
Our primary focuses include website development, social media management, and content creation. Contact us today at (216) 392-2570 or info@theinnovativedesigngroup.com to learn more about our services. We look forward to elevating your business’ success!
